Gary Inks, President
Strategic Market Planning
Corporate Mission and Vision Retreats
Training Expertise
Guest Services Experience
Team Building
Making "WOW!" Happen!

Gary’s career in the hospitality industry began as a district sales manager for Winegardner and Hammons, a national hotel management company based in Cincinnati. In that position he was responsible for 13 hotels. Nine months later he was promoted to assistant vice president of sales and marketing, responsible for sales training and marketing strategies for 40 hotels.

In 1986, he became vice president of sales and marketing at Omni Hotel in Baltimore. After completing his contract with Omni, Gary took on the challenge of working with resorts. His first project took place at Hawks Cay Resort and Marina in the Florida Keys, repositioning the resort as an entertainment destination and placing it into the international market. From Hawks Cay, Gary branched out to consult at other resorts, including the lavish Lodge at Koele and Maneoli Bay, 5-star resorts on the exotic Hawaiian island of Lanaii.

Gary’s interest in casinos started when he was invited to become the vice president of marketing for a new riverboat casino in Rock Island, Illinois. He helped Jumer’s Casino Rock Island exceed its revenue projections, and he helped design and implement an integrated economic/entertainment development strategy with the city of Rock Island, creating "The District." With the casino as its main entertainment destination, "The District" generated $70 million in new business expansion and development.

With that success behind him, Gary moved back to Florida and formed High Performance Profits. He tied in all his experience in entertainment, psychology, training, sales, hospitality, resorts and casinos and took on his first major project -- moving a tired casino riverboat from Dubuque, Iowa, to Port Canaveral, Florida, and converted it into an off-shore gaming experience. The Diamond Royale became the top performing off-shore gaming boat in Florida after just six months of operation.

Gary realizes that two factors are important if casinos are to grow in the future:
   1. They must develop relationship marketing -- a personal relationship with their customers. And ...
   2. They must move the entertainment experience from the showroom to the casino pit.

Other clients that have been positively impacted by HPP include Platinum Hospitality Group in Dubuque, Iowa, the Hyatt Grand Victoria II Casino & Resort in Indiana, Isle of Capri and Rhythm City Casinos in Iowa, Enchantment Resort in Arizona and Prairie Meadows Racetrack & Casino in Iowa. HPP programs have been put in the spotlight at the Burt Reynolds Theater in Florida and the Palace Theater in Myrtle Beach. From the Golden Gates Casino in Colorado to the Palace Casino in Alberta, Canada and the Virgin Islands, Gary Inks is putting the WOW factor into front-line entertainment.

Gary Inks lives in Jupiter, Florida. Today, his skills are being deployed in an international arena from Brazil, Dominican Republic to India. His business, marketing and psychological skills have enabled him to develop the state-of-the-art training programs of High Performance Profits, a company that enhances the entertainment experience for customers and helps create high performance profits for clients.